Ecotourism in Australia: A Primer for Eco-Conscious Travellers


I have spent many decades involved in Australia’s environment movement and, so whilst very supportive of Ecotourism in Australia initiatives, I am also wary of how Ecotourism is bench marked and implemented. Slapping an ecotourism label on a Wilderness Lodge or an organized tour, doesn’t necessarily mean that it is meeting the high degree of sustainability standards required to protect and preserve sensitive environments. Travelers need to implement their own discretion and challenge tourism operators who are not doing the right thing. That said, let’s have brief look at the sector and some of Australia’s hotspots. Ed: Kevin Parker

The Australian continent, renowned for its unparalleled biodiversity, unique landscapes, and indigenous cultures, has positioned itself as a global leader in the realm of ecotourism. Ecotourism in Australia is much discussed within tourism circles, and often hotly contested as to it’s meaning and implementation through debate between tourism operators and developers and the environment movement. In the age of rapidly accelerating Climate Change, diminishing biodiversity, a responsible and conscientious Ecotourism sector is vital.

Defining Ecotourism in Australia

Ecotourism, at its core, involves “responsible travel to natural locales that emphasizes the conservation of the environment, ensures the well-being of local inhabitants, and fosters interpretation and education”. For Australia, this definition translates to a commitment to environmental stewardship, coupled with a deep respect for indigenous communities and their rich traditions.

Key Ecotourism Hotspots in Australia

Boasting over 500 national parks that stretch across more than 28 million hectares, combined with iconic destinations like the Great Barrier Reef and the Daintree Rainforest, Australia presents a rich tableau of experiences for the eco-conscious traveler.

Stringent and best-practice ecotourism is essential for preservation of iconic locations such as the Great Barrier Reef
  1. The Great Barrier Reef: As the planet’s most expansive coral reef system, this UNESCO World Heritage site provides ecotourists a window into marine biodiversity, while emphasizing conservation and understanding of this fragile marine ecosystem.
  2. The Daintree Rainforest: Holding the title of one the world’s most ancient rainforest, the Daintree offers a a world of unrivaled biodiversity, ancient flora, and fauna.
  3. Kakadu National Park: Apart from its diverse ecosystems, this UNESCO World Heritage site is also a repository of indigenous Aboriginal art and a paradise for bird enthusiasts.
  4. Kangaroo Island: Beyond its namesake marsupials, the island is a sanctuary for koalas, sea lions, and a plethora of native wildlife.
  5. Tasmanian Wilderness World Heritage Area: Offers a combination of trekking, rafting, and an mostly pristine ecosystems which require constant vigilance to maintain.
A Rainbow over the Lake on the Waldheim to Waterfall Valley leg of the Overland Track

The Positive Impact of Ecotourism

  1. Environmental Advocacy: It fosters a culture of preservation, ensuring the continued existence of Australia’s diverse habitats.
  2. Economic Impetus: Local communities benefit from increased revenue, bolstered by ecotourism ventures, and the sale of indigenous products.
  3. Cultural Exchange: It bridges the gap between visitors and indigenous communities, promoting mutual respect and understanding.
  4. Educational Outreach: It serves as a platform for educating tourists about vital ecosystems and the imperatives of sustainable tourism practices.

Challenges and Roadblocks

  1. Over-tourism: The very popularity of ecotourism destinations can lead to environmental strain, threatening their long-term viability.
  2. Cultural Conflicts: Without proper guidance, tourists might inadvertently disrespect indigenous customs or sacred sites.
  3. Climate Vulnerability: The specter of climate change, with its rising sea levels and temperature fluctuations, poses a direct threat to many of Australia’s natural wonders.
How many people are too many in precious environments? Credit Catlin-Seaview-Survey

Recommendations for the Future

  1. Robust Regulatory Framework: Imposing caps on visitor numbers, especially in sensitive zones, can prevent undue ecological stress.
  2. Empower through Education: Visitors should be thoroughly informed about best practices in ecotourism, ensuring they leave only footprints behind.
  3. Diversify Tourism Hubs: By spotlighting lesser-known destinations, pressure on the main attractions can be alleviated, paving the way for a more balanced tourist influx.
  4. Green Infrastructure: Investment should be directed towards building eco-friendly facilities that leverage renewable energy, minimize waste, and align with sustainable benchmarks.


Australia stands at the crossroads of ecotourism’s potential and challenges. With its rich tapestry of natural and cultural offerings, it has much to offer the global community. However, this bounty must be safeguarded through foresight, collaboration, and sustainable practices. With concerted efforts from government bodies, tourism sectors, and indigenous communities, Australia can craft a future where ecotourism thrives, benefiting both nature and humanity.


  • Australia’s National Landscapes. (n.d.). Australia’s natural wonders. Tourism Australia.
  • The International Ecotourism Society (TIES). (2015). What is Ecotourism?
  • UNESCO World Heritage Centre. (n.d.). Great Barrier Reef.
  • Daintree Discovery Centre. (2018). Discover the Daintree Rainforest.
  • Kakadu National Park. (2020). Home to some of the world’s oldest indigenous art.
  • Kangaroo Island Wildlife Park. (2021). Australia’s premier wildlife experience.
  • Tasmania Parks and Wildlife Service. (2019). Tasmanian Wilderness World Heritage Area.
  • Ecotourism Australia. (2020). Benefits of Ecotourism.
  • Climate Council. (2019). Climate Change and the Australian Tourism Industry

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